How To Monitor Website Traffic

Website Traffic Monitoring Made Easier.

Those of you who indulge in website traffic monitoring may remember SEOMoz.org’s  useful page strength tool… and while it did nothing to actually increase site traffic in itself, of course, it did at least provide a powerful analysis of where your site needed to be strengthened.  Its most important function lay in mirroring the way Google ranked sites. Qualities it rated included the relative value of a page, as well as its internet visibility.

It’s been a while now since SEOMoz replaced it with their Trifecta tool. Fans were dubious, and even after the Trifecta tool started to show promising strength, the jury was still whispering behind closed virtual doors.

Many felt like Tolkien’s famous wizard, Gandalf, on the subject of breaking things on over-zealous quests to find out what makes them work; and even though Gandalf was no internet marketer, I thought, at first, he did have a point.

But I soon forgave SEOMoz, after trying the pleasing selection of (mostly) free SEO tools they’ve provided – along with the new Trifecta tool – on its page.

Here’s a short run-down of what you’ll find:

Linkscape – a  potent “in-link” tool, powered by SEOMoz’ patent-pending metrics.

Term Target – analyzes your page (or your competitor’s) to see how well-targeted it is towards the keyword you specify.

Crawl Test – helps you discover what Search Bots “trip” over on your site. Elements it dissects are your Title tags, presence in Search Engine indices, cache dates, and HTTP response code. (N.B. You need to be one of their PRO subscribers, before you can use this particular tool.)

Term Extractor – A little reverse-engineering, anyone? The Term Extractor analyzes any page’s content, extracting SEO-targeted terms. (You can drag the link to your browser toolbar: A time-saving feature, if it’s a site you want to check often.)

Backlink Analysis Tool – Gives you an “advanced” look at the keywords linked to you by other sites.

SEOMoz Firefox Toolbar – If you’re a blogger, you’ll most likely have this one. It attempts to harness Linkscape’s thunder.  Many swear by it – but I find it “messy”.

Rank Tracker – the really quick way to monitor and track your rank in all major Search Engines (including Bing and Yahoo, as well Google!)

Popular Searches – Archives, as well as aggregates, the most popular Searches from multiple sources (handy for niche generation ideas!)

Juicy Link Finder – The quickest way to find “authority” sites for your keyword!

GeoTargeting Detection – Good if your site is optimized for a local area or target country. You can check to see how well it’s optimized to your areas of interest.

Keyword Difficulty – This tool gives you an actual percentage score and detailed analysis of the top-ranking Google and Yahoo sites. Helps you decide how competitive a keyword might actually be.

SEOMoz Labs – Fascinating to visit, but suited to SEO developers more than users. It’s geared to their PRO subscribers.

But what do I actually think of the Trifecta tool, compared to the old Page Strength one?

Well… I’ve decided this one case where old Gandalf should have gone ahead and smashed the clock!

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Increase FREE Blog Traffic By Using Web 2.0 Features

Web 2.0 Features That Increase FREE Blog Traffic

Social Bookmarking

After you set up a blog and start adding some posts, you will want to get the word out. To do that, you can use social bookmarking, which is just a way of tagging that blog post into areas that collect information from all over the web. It works about the same as when you bookmark a site in your web browser for yourself, except for social bookmarking you are doing it to a social storage area where many people can see what you've bookmarked. People who subscribe to these services and are searching for specific content have an easier time finding it then.

The nice thing about social bookmarking is that people can comment and rate the bookmarks that you add to a social networking site. In this way, you can have great exposure for a site and allow others to add their own ideas to it too. An example of a social bookmarking site is del.ici.ous.

News

If your blogs are more about current events, the latest technologies, or even politics, than you will want to use social news sites like Digg.com. These sites offer round-the-clock news and can be particularly popular with news hounds. They show up to comment and rate stories and depending on their popularity, you can land on the front page and get lots of traffic! So, be sure to use this site if your blog is appropriate for it.

Tags

When you write up a post, the blog interface will have a place for you to put tags in to identify what the article is about. You can simply type in some key words there, or you can use a plug-in like SimpleTags to help you identify good tag keywords. Either way, the more relevant the key words and the more searchable, the easier it is for people to find your blog. So, be sure to add that information in if you want to attract people to your blog.

Comments

As you begin to understand the blog world, you will start to develop relationships with other bloggers. You can use that networking to help you create more traffic for your site simply by going to other blogs and commenting on a popular entry. When you comment, many blogs automatically put in your blog URL in where your name appears, if you are in the same community. And, you can also use html to add your own link to an article that might be relevant to the post.

People who come to read the other blog will read the comments and if your's is interesting they may follow your link or click on your name. Either way, this will produce much more traffic for you than simply sticking to your own blog.

RSS Feed

This feature is automatic on Wordpress blogs and a plug-in in other blogs. You should have it enabled because it allows people to subscribe to your RSS feed. This feed gets sent to their newsreader every time you update your blog, so it keeps people motivated to keep visiting, but only when new content is posted. The more regularly you update your blog, the more frequent the RSS feed is updated and the more people visit your blog.

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"Credibility By Association" - A Strategy

The Strategy Of Credibility By Association

As we indicated in the chapter above, you can often sell things through the associations you make with it. In this chapter, we are going to discuss how linking your product to things that are familiar to your customers can help to breed a cozy familiarity that is appealing. For products that are new, it can even be a way to overcome the resistance to buying if you link the product with something they already know.

One of the easiest ways to do this type of association is to link your products to some cultural phenomena or fad that is currently in the forefront of the mass consciousness. Once it is associated with some fad, by default your product also gains tremendous popularity along with the fad. However, you do have to be careful that when a trend ends, that your sales don't dwindle too. The positive aspects of linking to a popular subject are obvious, but the negative aspects can sometimes be ignored and impact your sales. So, remain aware that you always have to understand that linking your product to other cultural trends works both ways.

The Strategy

You will want to identify what trends are foremost in the mind of your visitors. They could be cultural, ethnic, behavioral, or simply a shift in the public's awareness. As an example, if you are selling kid's toys and there is a popular television series that has enormous popularity, if you can link your product to this series, you will experience good growth in your sales.

Your product doesn't even have to be directly related to the event that you are exploiting, for it to work. As long as it draws attention - even controversy - to your sales ad. Online controversy is a sure way to gain attention even if it can be explosive. If you understand how to manipulate a controversy to your advantage, you can even use these controversies to sell your products. At the very least, you will increase your site's traffic.

Sometimes an event is a good thing to link your products to, like a historical event. This is actually done around major holidays when all sort of Christmas-themed wares and/or gifts show up in the stores. But, beyond the holidays there are events that can influence your visitors to buy your products: Earth Day for greenies, for instance.

Highly controversial or anticipated events can be great product promoters. The American national elections, for instance, is a giant boon for people who sell items with logos. Now, they can sell T-shirts, bumper stickers, and all sorts of different types of products by linking them to either the Republican or the Democratic candidates. As different controversies erupt over the candidates it can be a gold mine for people who want to show their party loyalties through the products they buy.

But, this strategy isn't just relegated to fads and controversies, it's also about making new products or unusual products more familiar and cozy. An example of this is an ad that was printed in the past selling smoke detectors that look intimidatingly high-tech which compared it to a very sensitive nose. Suddenly, the smoke detector wasn't so odd and frightening, but rather familiar to the average human being. In the process, the smoke alarm is reframed to something that a person can rely on every day to keep them out of danger without being too concerned about the mechanics of it.

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Strategies To Get Traffic From Social Networking Sites

Strategies To Get Social Networking Free Traffic 

Of course, your strategies may vary with the policy of each site. Some will allow you to do some limited promotion of your products and businesses and others won't. Some will allow you to bring in external content to help build your profile and others won't. Each have their own unique way to keep in touch with people, some through profiles only, and others through mobile status updates like Twitter. So, it can be a little daunting to give one technical way to use all social networking sites. However, the strategy is still the same for most:

1. Set up a profile with your website links, and develop an online, authentic, personality,
2. Invite friends you already know to link to you,
3. Look at their friends list and see if you have mutual friends you can invite to link in to you,
4. Join in the networking and keep your profile fresh with updates and new content like videos, pictures, and blog postings,
5. Stay present and check in daily to answer inquires, add some status information, and see if you can make new friends.
6. Check out other people online to see what they're doing to build their presence and copy it,
7. Join groups and use a signature line to link back to your website,
8. Network with other people online, staying conscious of who the major players are to connect with them if you can,
9. Explore any applications or other features within the site for marketing and contact building,
10. Always try to have a way to funnel your contacts back to a blog or website for those social networks that limit your marketing capability.

So, even though social networking is a big term, it's still all about making friends and influencing people. It's not that much different from real life except that you have to be a little bit more aware of the mechanics of how to do that with each specific site.

Social networking takes time. It doesn't happen overnight. The sooner you get started, the more time you have to develop a network that is primed to be marketed later.

The more time you spend on each site, the more you will begin to see clever strategies that others have developed to increase their influence as if by magic. And, like everything else in this book, always cross-link all your sites for a spider web effect, a vortex of traffic, to eventually pull them into areas where you can make sales.

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Using Squidoo For Your Branding

Squidoo Your Way To Free Brand Recognition

Unlike social networking sites, that we'll discuss later in Chapter 6, social marketing sites allow you to define your brand and market it to make money online. Squidoo.com is the best example of a social marketing site that allows you to create lenses that are like a focal point of interest that you are an expert in. By being part of social marketing site, you will be able to network with other people interested in showing off their expertise too and that can build traffic to your site.

One of the many advantages to using Squidoo to help you get noticed is that you can do sales calls for action and it won't get you banned from the site. Squidoo is crawled by the Google spider and so there are many ways to use the power of Google to get your Squidoo lens ranked higher and attract people through the search engine dynamics. Meanwhile, it's perfectly okay to advertise your own products, your affiliate products, or anything else you want to promote on your Squidoo lens.

What's Up With Squidoo?

In order to learn how to maximize the potential to draw attention from Squidoo, you have to understand some of its features. Squidoo's main feature is a lens, which consists of a single web page used to promote anything that matters to you. You can use it to recommend products or services to other people. You can use it promote yourself, a topic, or your business. You can even earn royalties off the lenses that you create.

Lenses

The lens isn't just used to create sales copy, although many people use them this way. They are also for getting the word out about things that interest you or that might interest other people. You are able to create up to 10 lenses a day on any topic you desire. However, creating a lens that gets attention is somewhat of an art form. You don't want it to appear to be too commercial, and you don't want to spam a lot of keywords, but you do want to use strategies that can bring in traffic and convert to sales later.

When you write a lens, the best way to think of what content to add is to think of the various topics you are an expert on. Squidoo likes to remind people that they are like a cross between Friendster and Wikipedia. You want to be sociable, but you also want to get interesting and accurate information across to the readers of your lens. You want to narrow that topic so that it becomes a brand, of sorts. It should be very clear, it should have a niche, and you should strive to make it interesting.

SquidU

SquidU is the area for learning all things Squidoo. It is a bulletin board style format that allows you to see major categories of topics and search the database for topics of concern to you. If you are brand new to Squidoo, it can be very helpful to connect with people who know more than you do. They can help you optimize your pages, create attractive profiles, and guide you on the best way to use Squidoo for your particular topic. You are not only learning this way, but you are also networking. If you start to create online friendships with other Squidoo users they might come to your lens and vote on it, increasing the ranking. The more people that notice and rank your lens, the more that it will become a magnet for people on the Internet.

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How To Prove That You Can Deliver The Offer

Proving You Can Deliver The Goods - Factor

Now, if you make an offer (no matter how incredibly good it may be), you won't attract sales if no one believes you can deliver what you offered. That's because people need to trust you before they will make a purchase from you. And, if the purchase is something that appears too good to be true, and they don't know you, they simply won't believe you are telling the truth.

Like any relationship, you have to build trust over time by delivering what you promise. So, what can you do for those that have yet to buy and haven't even entered into a commercial relationship with you? Well, you can flash your credentials!

Have you ever noticed that when people find out you are a doctor, they automatically assume you are smarter and richer than the average person? That's because your profession gives you credentials to be a person of integrity and a productive member of society. Education is one way that people flash credentials, by putting the initials to their degrees next to their names. There are certain ways to establish your credentials with your website audience that can be used to get them to trust you more and, thus, help you make the sale.

The Strategy

The nature of this strategy is to create a tone of authenticity and authority. You want to sound believable, educated, maybe even an expert about a particular topic related to your market niche. When people find someone who they can trust to tell them the truth exactly like it is, then they are more easily influenced into following the advise that person gives.

You will want to invoke associations that enhance your image as a knowledgeable and credible person and reduce the associations to those things that may impinge on your good name. Both of these aspects are looked at quite closely when a customer is trying to make a decision whether you are steering them in the right direction or just trying to make a fast back.

You will have to pay attention to the language that you use in your sales copy. It shouldn't contain any outrageous claims or even untruthful exaggerations. You want to highlight the benefits of your product or service, but in a manner that comes off as genuine, not hyped.

There are a number of different ways to implement this strategy, to help you build your credibility quickly and effectively, however, the strategy is still the same. You want to remove the objections in your customers mind to the possibility that they are being taken for a ride or influenced in underhanded ways. You do this by seeking to make sure your transactions always have a high degree of integrity from sale to delivery, and that you back everything with your good name.

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Blog Strategies For Free Traffic

More Blog Strategies For Free Traffic

There are various strategies to increase your traffic for a blog, with the goal of creating the maximum exposure for each post. You want to use all the features available for that. So, that when you initially write a post, you will want to follow these steps:

1. Identify a topic of major interest to your readers,
2. Choose appropriate keywords for SEO or use plug-in,
3. Write it up and tag it with relevant tags,
4. Categorize it to make it easy to find in your blog,
5. Add interesting and helpful content,
6. Publish it,
7. Bookmark it,
8. Submit it to news sites,
9. Respond to all comments to generate a discussion,
10. Go to other blogs with similar topics and post comment and backlink.

You also want to research which posts were the most successful and steer your future blog articles in that direction. That's pretty easy to tell because your administrative panel will show the number of people who found your post and probably read it. It should also indicate which are the top posts of all, and that can also be valuable information.

If you happen to get a trackback from another blogger, this is really great news! A trackback is a reference back to your post from another blogger with a similar post. This can generate instant traffic for your post and you may be wondering where it's coming from, until you see the trackback. So, make sure trackbacks are enabled on your site.

One of the ways search engines determine how to rate your content is by the number of backlinks. So, when you work with a number of other bloggers, you can raise each other's post values by linking back to posts or using trackbacks.

Lastly, if you are still having trouble raising interest, try to ride on the coat-tails of other popular blogs that have made the front page of some tagging or news site. You simply put a comment in their blog with a link back to your post. Or, you can try to respond to an interesting article online with your own commentary and offer a link back to their blog. Then, add a comment showing your own controversial view of the topic to get extra readers by sharing your link. 

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Using Logic To Justify Emotional Buying

Making Logical Sense To Your Prospects

While an emotional trigger will help to stimulate buying behavior, when it comes time to justify the purchase buyers often seek out logic. No one likes to feel that they've been taken on a deal, and so the end result that even if the emotions have carried them away, they will always give a logical reason why they eventually bought the product. That's because people don't admit that it was an emotional response that instigated the buy, they'd rather admit there was a valid reason for the purchase.

Knowing this, that a logical reason may be necessary for some to close a deal, then you want to provide that logical reason just as you would attempt to resolve an objection before it is raised. It doesn't mean that the reason has to really make any sense, it just has to be enough to justify the purchase. It has to answer the question:"Why should I buy this product?"

The Strategy

Here you are going to aim a very definite reason why a customer should buy your product. It's typically done after an emotional appeal, to seal the deal and give your ad a double whammy. You are going to look at the demographics of your visitors and you are going to try to put yourself in their shoes. What would be the defining reason to buy this product?

There are a variety of reasons that can trigger different segments of the population to agree that to purchase your product makes sense. If you are dealing with people who are budget conscious, you can go after economic reasons. Another possibility is to focus on health as a reason. Maybe they are getting older and more health conscious.

Maybe you are selling something to people who are sick. That can be a powerful reason to consider buying your product. Safety is also something is top-most in people's minds. This might work well for some people and not for others. Safety means different things to different people. For mothers, child safety might be the reason that you need to express to close the deal. For elderly people, it might be personal safety when they are home alone.

Aside from very logical reasons like that, you don't have to just concentrate on those. Sometimes some of the best reasons are status, especially if you are selling in the luxury market. In that case, the reason you give might be, "You deserve it!" Is there any logic to that? Not from an intellectual perspective, but from a reasoning standpoint it makes perfect sense to a certain subset of people, particularly the affluent.

Another reason that you can use is that it will enhance your personal or professional recognition. That can be a powerful reason for people who are dating or seeking some sort of career advancement. Again, the reason you choose should fit the demographic of people you are marketing.

The way this strategy works best is if you can get into the mindset of the people you are marketing and understand what type of objections they are likely to raise for themselves. If you are not sure what they are, you need to do a little market research with similar products that are selling online. Without understanding some of the potential objections that people might be thinking about when they view your sales page, you will not be able to successfully resolve them in a logical manner, and that's the key to this strategy.

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The Secret Of A 100 Percent Guarantee

Is A 100 Percent Guarantee Enough

Everyone remembers the cheesy 100% satisfaction guarantee that old television infomercials would haul out to get people to believe in their products. Well, consumers are much more savvy now and most people understand this to be more of a trial guarantee that after a certain period expires.

In other words, the 100% satisfaction guarantee was usually limited to a few weeks or less, and after that you were stuck with the product. So, in all fairness it was more like a free trial than a 100% satisfaction guarantee. After all, if you're not satisfied and the period for returns has ended, aren't you then still a dissatisfied customer?

So, in this chapter we're going to tell you how to put in place something that goes beyond the 100% satisfaction guarantee, even though it may seem impossible. Well, it isn't. It is your conviction that the products you offer are of such worth that you can offer a guarantee that goes beyond everyone's expectations and still make money on the product. And, when you have that sort of conviction about the products you sell, the customer begins to believe it too.

The Strategy

The strategy, on the surface, seems a bit crazy for a business person to implement. What you will suggest to your customers is that if a certain condition is met that you will refund their money or make amends beyond what is expected of you. That means that if you sell a product and it breaks, you promise to refund the money or replace it, even if it's one year or two years down the line.

But, it doesn't just have to be about things breaking, it can also be a usage condition. Say, you buy a subscription to use a particular service and then find you don't use it enough to pay for the membership costs. In this strategy, the way to go beyond the 100% satisfaction guarantee is to offer to refund all the money for the subscription if you don't use the products and services offered by the membership at all within the year. Of course, you would have to have a way of figuring that out.

In a discount club, you have membership costs that give you access to discounts on other products. The idea is that the amount of money you save will easily exceed the membership cost to sign up and you eventually make back your membership fee.

But, what if you didn't do that? Would most companies offer you the membership fee back if you found that the use of the club wasn't worth it? Well, if your membership club did this it would set itself above the rest by offering to ensure that whether a member uses the membership they bought or not, they will end up satisfied with the purchase  because you will make sure to go beyond the typical business guarantee. Now, add a little perk at the end like a free gift or even a coupon for monies off popular items for having just tried the membership, even if it didn't end up saving you money, and people will flock to sign up.

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Use A Script To Increase Site Traffic

Increase Site Traffic By Using A Script

Most people are nervous and shy away from using scripts – they don’t even think of the possibility it might increase Site Traffic.  But when you add one to your site that provides an invaluable function your niche needs to access, your niche members will return to visit your site, again and again.

The best way to make use of a script is to provide one that offers them a simple but handy function. I’ll list a few, and it may start to trigger useful ideas for you.

     Domain name finders
     Message boards
     Free eCards

On of my favorite sources for scripts is Hotscripts.com. On it you’ll find both PHP and CGI scripts, to suit which your web host prefers.

(One small caution:  Do check and ask your web host first! Some web hosting companies don’t like you to install your own script. If this is the case, it’s better to check in advance – and ask them for suggestions to have it set up safely.)

If they are adamant about not installing scripts on your site, you’re not doomed to remain scriptless.  If it’s a script you know your target market would be really excited about, you can always use a script site willing to host them remotely – such as the CGI Resource Index: Remotely Hosted. In fact, they offer some interesting scripts themselves – ones such as:

     Static website search
     Real time chat
     Banner rotation – with stats tracking functionality
     27 Website Promotion scripts
     “Recommend my Site” script

In many ways, having that script remotely hosted is another bonus for your site. Your visitors enjoy the service – but Google Search Bots don’t trip and bounce out, because they encounter a script.

There’s a small monthly fee for most of the scripts (such as $9.95 at the current time of writing, for a fully-functional “Help Desk” script) – but if your market finds it irresistible, having a script installed on your site might be an traffic-increasing, sales-vamping investment, rather than a risk.

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How To Exploit Human Nature To Build Traffic?

Human Nature Dictates Traffic Building Strategies

Greed is a human trait, and maybe we'd like to ignore it because it's not very pretty, but it is a fact of life. People do get greedy and when they do, they tend to lose all sense of reason. That's actually a pretty good time to use this human weakness to help you trigger the impulse to buy your products.

In sales, greed isn't just about charging people the most money you can get out of them, although that is definitely one aspect that marketers use. It's also about providing the trigger so that your buyer believes they are getting a steal, either because of a price differential or the cost versus benefits preview. It's a great way not just to make one sale, but to close on a variety of items.

Closeout and bargain hunting are a form of greed even though it's viewed as frugality. It all depends on if the buyer is buying bargains because that's what they practically need in their lives or whether the impulse to buy is spurred more by overactive greed glands that can't turn down anything resembling a steal of a deal. So, placing these types of deals on your website can help you start to develop a sales strategy that attracts a wide range of buyers.

The Strategy

It may surprise you to know that the disposable income level of your sales prospects actually define what a good deal is, not the actual value of the product or service you are offering. That's because greed is relative to your economic prosperity, even though high income wage earners are not immune to greed, it just takes a slightly different form.

For instance, when you are trying to sell an item that might be worth $60 to a very well-heeled client, you might want to up the price to $100, and highlight the features and quality of the product, and see if they bite. The reason for this isn't just your own greed, but also the understanding that price to value is relative based on your disposable income.

For someone making over $100,000/year, an extra $40 is not seen as a lot of money and they may be used to paying higher prices due to the markets they shop. They might not even question the price. However, they will assuredly question the quality and want to make sure that the purchase reflects their station in life. The greed here is more about status than money.

On the other hand, if you were to do the same with a person making less than $25,000/year that $100 set point may be enough for them to do some comparison shopping and they'll pretty soon find out that they can buy the same item from your competitor for $40 less. You not only lose the sale, but you lose future sales too from that customer. So, using greed to price your products is tricky. You have to understand your target demographic, and specifically the income level of most of your customers. Then, you can price accordingly.

If you are not sure of the income level, you can always start using this strategy by offering a more expensive option first and then presenting a much less expensive option second. The difference in prices and a clear explanation of the differences in features can be enough to make the greed glands in any demographic start to salivate. It appeals to the high income earners because it triggers their status greed in elevating the higher priced item as the "must have" product, not just because of additional features, but precisely because it is more expensive. It triggers the lower end crowd because the less expensive option will be seen to be a minor sacrifice in features for a large reduction in cost.

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Using BookMarking And Indexing To Get Free Traffic

How Bookmarking And Indexing Works To Get You Free Traffic

We discussed a bit about how you tag Squidoo pages or blog pages. This is a form of indexing to make that information more easily categorized and ranked by search engines. Bookmarking is very similar in that you are storing web page links to interesting sites and most of the time, that bookmark gets added to your web browser to make it easy for you to retrieve that site later.

But, what about if you want to share your bookmarks?

There are ways to share your bookmarks online, on the WWW, so that what you find interesting can be bookmarked on a social networking site and made available for everyone else to see too. This makes that content highly visible because it isn't being rated as interesting by a search engine, but rather by human beings. If you provide valuable bookmarks then people start to see you as someone who can point them to great content and you become the expert on that topic through pure association. It doesn't even have to be your content you are bookmarking to make that sort of leap in prestige and recognition.
How Bookmarking And Indexing Works To Get You Free Traffic

Bookmarking works because people are much better at identifying spam or commercial solicitations than search engines. They are also better at knowing what might be of interest to another human being. So, you begin to see more people using social bookmarking sites to locate information and even some use them more than big search engines, like Google or Yahoo! It's content that is highly specialized and reviewed by a number of people to make sure it's not spam.

There are several characteristics of bookmarking and indexing that you want to be familiar with: creating and saving links, web feeds, and voting or rating the bookmarks.

Creating And Saving Links

When you bookmark a page online, a link is saved to a shared storage area on the web where other people can view it. Each social bookmarking site will have a way to easily save through their sites using a button on your browser that you install, or by clicking buttons available in the content that others post. Some social bookmarking sites give you the option to save some links as private and other links as public. If you are doing this to increase the traffic on your sites, then you need to use the public option for others to view the content you post.

When you insert the bookmark to the site, it will ask you to index or tag it with words that best describe that link. Some sites can show recommendations for that link, if others have saved the link before you too, but all will allow you to put your own keywords, whether they be one or two words or more. It's generally better to put in as many tags to index the content as you can think of because that will determine how visible that link is on the social networking site.

Social bookmarking sites will categorize the links based on the indexes that you chose and people can search for them using the site's search engine too. So, be sure to be as descriptive as possible when you post the link. Include a brief, but thorough description of the link and tag it with indexes that can put in into multiple categories for people doing searches.

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Using Group Strategies For More Free Traffic

Group Strategies And More Free Traffic 

So, what's the proper way to generate interest in a group without getting banned? How do you attract people back to your website in droves?

1. Join multiple groups targeting your market niche,
2. Set up a profile in each one with your website url and RSS feeds,
3. Introduce yourself to the group if it's required,
4. Read each group for 15 minutes each day for about a week,
5. Begin to post comments with a signature line that promotes you or your business products,
6. Be helpful, but don't spam,
7. Limit your posts so that you don't catch the moderators attention,
8. Answer questions that might come about from your posts - join in the discussion,
9. Make yourself the expert,
10. Create your own group and do steps 1 to 9, promoting your goods on posts too.

The strategy to get attention on groups is to contribute thoughtful and insightful comments to the discussion. For that, you have to be involved and participate. You can't just open a post and spam it with some arbitrary message because people will realize you aren't listening at all, you are merely spamming. As soon as someone sees that, they will notify a moderator and you will most likely be banned from the group.

So, the key to successful presence is to listen closely. You want to engage people one-on-one and have them begin to see who you are. This means you want to be as authentic as possible so that your image as an expert comes through as genuine and not contrived. Don't be in a rush to get people to your site. It's okay to just join in the conversation and get to know people slowly. Once you do that, you will begin to identify the movers and shakers on the group and you can begin to target your comments more to them. Once you have their attention, the group has your attention.

Above all, be courteous. Groups can get intimate fairly quickly and sometimes it's hard to decipher the motivation behind posts. They may seem to be angry with you, when they just don't know how to turn the cap locks key off when they post. Stay respectful and never post anything you don't want your significant other, your boss, or your colleagues to see. This simple rule can save your reputation and keep you from being labeled a trouble-maker or troll (the Internet name for someone who likes to bait other people in groups to make them mad).

Once you have the hang of how to deal with numerous people online, it's time to start your own group where you will be the moderator. It may look simple, but remember that your audience comes from everywhere with their own ideas of what's proper and what's not. So, establish the ground rules early and stick to them. Be careful to keep out spammers and trouble-makers, unless they are increasing the number of eyeballs that are seeing your products. But, even, the strategy of controversy has a point of diminishing returns.

While people love to have scapegoats and people to burn at the stake, you don't want your products associated too much with that type of energy. When the rubber-necking finally stops you will find you have to start from square one to rebuild your business because everyone will be too disgusted to play with you anymore.

Fortunately, that's not likely to happen, but it is a word of warning. Just stay courteous. Initiate discussions that are interesting. Join in the conversation. Always look for the entry point where you can establish some business connection and exploit it. Use your signature line to advertise things. Use your profile to advertise your website and RSS feeds. Pretty soon traffic will build from these groups and those people may be in other groups where they start discussing you and your products for you. That type of interaction on the web is worth a fortune.

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Using Groups-Communities To Spread Your Influence

Groups-Communities Spread Your Influence

With so many new social networking sites, you may be tempted to overlook the older groups and forums that first started this trend online. Don't! These are a goldmine of targeted traffic that usually attracts people who are webmasters, entrepreneurs, and other people who are technically involved in spreading information on the World Wide Web. So, while joining social networks increases your exposure to the ordinary folk, you can usually find some heavy duty movers and shakers on groups. And, that's where you should be too to gather some of that influence for yourself.

Not only that, but groups are exquisitely narrowed to specific topics and concerns. Where else can you go to a group that is involved solely in the pursuit of all things that deal with Keanu Reeves, or some other film star? Where else will you find an area solely devoted to composting or raising worms? The number of groups on the web is astounding as so is the degree to which they specialize. Since they are so specialized, they make the perfect petri dish to grow exactly the type of connection that brings people who are interested in your products back to your website.

Finally, it's far easier to be noticed in a small group of a few hundred people than it is to be noticed on a social networking site with millions of people. Obviously, the more you participate in a group and contribute to the conversation intelligently, the higher your reputation in that group. Eventually, if you maintain a presence in a group long enough, people start to remember who you are from your older posts and they will start to see you as more of an expert in the topic that the group is discussing. This not only increases your influence in the group, but eventually it increases your influence with the people who are going to be your customers. They will land on your website from links placed in your signature when you posted and they will be more apt to buy from you because they trust you.
Groups Galore

So, where are these groups and how do you find them? Groups can be set up by anyone, a major portal online, or even non-profits or other social entrepreneur sites. There are even groups on Facebook that you can join that will allow you to network outside your profile and connected friends. Some groups are started by website owners who offer a membership that includes access to special groups. These aren't free like the others, but if they are highly popular can lead to getting good traffic if you contribute within them content that people admire. If you want to find groups by plugging into a search engine, just add the following into the search box "keyword+groups" to find more groups.

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How To Bring Traffic Through Classified Ads

Free Classified Ads Bring Free Traffic

Newspapers are what we typically associate with the standard classified ad. However, Internet classified ads can be far more effective at sales and generating traffic to your website. Classified ads on the web give people instant gratification when they choose to buy or click a link, unlike a newspaper. They can reach people all over the world, and not in a small subscription area. They provide a way to advertise online giving you the option to use affiliates. If you find a way to attach a classified ad to an Internet portal that already has a large audience, your classified ad online has far more power than just a newspaper classified ad, and it can also get you backlinks and point people to your website from larger portals, increasing traffic.

How To Write Effective Classified Ads

In order for your ad to work online, it has to follow some basic rules of online marketing. You won't have a whole lot of time to capture someone's attention and you will also have stiff competition for available eyeballs. So, make sure to always follow some basic guidelines to give your classified ad the maximum chance of being noticed.

Headlines That Pop!

Headlines are important for various reasons. Search engines weight titles very heavily, so if you don't put in an accurate and popular headline, it may end up showing near the bottom of the list. The other reason headlines are important is that they are the first thing a person reads when scrolling down the results of a search engine result page. If you don't have a headline that pops right out and grabs the reader in their chair, it will not be as noticed as if you did.

You do want to describe what you are promoting in the title, but it should in said in such a way that it begs the viewer to click into the link to read more. So, instead of "office supplies for sale" you would write: "Top Business People Organize Their Lives With Our Office Products!" In this way, you not only say you have office supplies for sale, but the main benefit implied is that their business will grow if they buy from you. So, add a benefit, describe the product, and make them want to read the rest of your classified ad.

Be Brief

The classified ad is not a sales page. Most experts believe that the longer the sales page, the better the probability of overcoming any objections a buyer might have. However, the classified ad is not a sales page. It can be the introduction to a more indepth sales page, it can be used to generate a contacts list, but it also can be a very brief way to advertise some product or service which is sold instantly at the click of a button. It's up to you how you will be using the ad, but it should remain long enough to get your point across and brief enough not to lose someone's attention.

What works very well in classified ads are bulleted lists of benefits. This way a person can quickly review why they want to buy your product or click to go to the link your website in a very short amount of time. You should vary the font and provide sufficient white space so that the classified at is visually appealing and easy to read. The ad should be less than 100 words long for it to be quickly effective. Don't forget to use your keywords even here!

Add Pictures

If the site allows you to add pictures, do so. The ads are much more noticeable with an icon next to the title than without and they make a bigger impact with pictures inside too. If you are selling a physical product people will want to see you wares before they decide to buy. So, it's also important to have pictures of the items you are selling so as to generate enthusiasm and excitement for the purchase.

Post Online

Once you have a good idea of what you're going to say and how you're going to say it to attract attention, you want to identify different areas online that allow classified ads. They should be sites with large audiences that promote classified ads or that make them easily searchable. Some places online that offer free classified ads are Craigslists.com and Facebook.com. In other areas, like eBay, they do offer classified ads but they charge for them. We will discuss some featured sites for classified ads in the next segment.

Posting your classified ad is not a one-time affair. You will want to have a regular schedule to keep posting the ad, at least weekly, so as to keep it visible. Otherwise, it will rapidly be buried by other people posting classified ads and your ad will be old, stale, and practically invisible.

GILIW.COM

Poweful Social Networks For Free traffic

Featured Social Networks For Free traffic

There are numerable social networks out there. Some have profiles and some don't. Facebook and MySpace are very similar except that Facebook has a wider appeal to professionals. LinkedIn is strictly for connecting via business profiles. Twitter is a social networking site that is unlike the others so deserves a special mention.

Facebook

This social network began as a way for college students to connect with other college students in their university network. It took its name from the black book that many college students used to keep track of each other. Now, this has outgrown its original roots and allows anyone in, whether you are in a University or not. However, you only have access to the collegiate networks if you are a student attending that particular college or university.

Facebook.com follows the pattern of profile, friends, and community groups. It's main advantage is that it also has a marketplace where you can sell your products and places to buy advertisement to widen your audience. It is free to set up the profile and to use the marketplace for classified ads. There is a way to list links to your websites and RSS feeds on your profile page. Also, using regular updates from your blog or newsfeed can pull people off Facebook to you blog and eventually to the products on your site. Be sure to check out the applications that are installed separately. There are many there that can help you connect more or create better business opportunities.

LinkedIn

This social networking site has a far more business-like and professional flavor. It is noted for helping people network to find new jobs or business opportunities. You will find industry experts and business partners here. There is far less of a capacity to market, but it still is a tremendous place to network with other influential players in your industry. It is well-known and used quite widely.

Twitter

One of the ways to build a network is to constantly stay in touch with people. As your network increase from less than 50 to over hundreds, this task may seem harder and harder to do if you are a member of multiple social networks. That's where Twitter comes in. You can update people on multiple networking sites all about your moment-to-moment activities, if that's what you want.

There have been people who used this site when they were getting fired or laid off, giving blow by blow details of the termination process, and through the power of social networking had a job again only a few hours later. Why? The people on the social networking sites found their story so compelling it created a vortex of energy to try to help this individual. Twitter has a way of hooking people in to a constant stream of news, much like a soap-opera.

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How To Sell To Trigger Emotions

Elicit The Right Feelings To Build Traffic

If you think buying is not an emotional experience, you are mistaken! Every word in sales copy is amplified when it triggers an emotional response and can be the difference between copy that excites the imagination of the potential buyer and that which deadens it. When you engage the buyer's imagination they can even begin to imagine what it's like to own the product you are selling and it stirs up the flames of desire for possessing it.

It is true that if you want to sell, you want to sell by impacting the emotions of your potential buyer. Even though you know that the final decision may be justified through logic, the initial way to get by the mind that will think up all sorts of objections to the sale is to appeal to the emotions.

The Strategy

When you are advertising your products or services you will want to pay close attention to the words you choose. Words are powerful tools on the Internet that you can use to frame the way a person perceives not only the value of your product, but also the experience of possible ownership. Words tell stories that inform your readers about how this product or service solved a problem for some other buyer. Stories can pull a buyer into identifying with the other buyers and help them to visualize their own problems being solved, their lives getting easier or better for having made the purchase.

You will want to pick words that not only tell a vivid story, however, you will also want to use words that influence the buyer's feelings and gives them favorable impressions. It's really not that hard to do. People have a variety of automatic emotional responses to different words. All you have to do is find out which words create the best results and implement them in your sales copy.

You want to create a sales environment that puts people into an emotional mindset. Why? The simple reason is to bypass the logical mind long enough to make the sale. Sure, the final decision to buy will need to be justified with solid benefits, but that's not typically the reason a person ends up making the decision to buy. They may not even be aware that many of their buying decisions are based on how they feel about a product rather than what they think about it.

People actually feel thrills when they buy and that thrill acts as a beacon to get them to buy again. Yet, when they are asked why they buy a particular product, they don't talk about how they feel - that's rather personal! Instead, they list the benefits. That's because when people are asked to justify a purchase, the mind automatically kicks in, even if they made the decision based solely on how they felt at the time of purchase.

Your online advertising has to tell a story that will elicit a feeling of excitement about what your prospect will see themselves feeling about your offering.

GILIW.COM

Why List Your Site In Every Website Directories?

Do You Really Need To List Your Site In Website Directories?

You’ve probably asked yourself, every time you submit a new site, “Do I really need to spend two weeks submitting it to every website directory?

The easy answer to that is simply: “No.”

But there are 1 vital directory it really is important to submit your website to. (And one of them isn’t Google!)

The reason?  If you’ve properly optimized your site with keywords and sound SEO practices, Google will most likely index your site faster than it takes one of their editors (and they do have live editors) to get around to it.

And you don’t need to submit your site to every minor directory under the sun. Oh, you might see a few extra visitors… but the truth is, the hours of time you spend investing manual submission would be better spent on another, more urgent aspect of your business.

This directory is The Open Directory Project – better known as DMOZ.org. It’s a truly massive project, involving hundreds (or more) of dedicated volunteer editors, with expertise in every single niche you could imagine. It does take a while to get listed in DMOZ, so submit your site as soon as it’s complete (and not before! You won’t rank well with them, if their dedicated volunteer editor encounters any of those “under construction” notices, or incomplete pages.)

Yes – DMOZ will probably catch up with your site eventually – but if you can advance that process by even a few weeks, it may mean a vital difference to your traffic and sales.

Here’s why.

1. DMOZ Alexa traffic ranking is 760, meaning it sits practically on the pinnacle of Mount Olympus.
2. Its editors rate your content accurately and thoroughly – which is a huge advantage, if you’ve done a good and diligent job creating it
3. You can optimize the title you enter in DMOZ to provide yourself with a fabulous piece of anchor text
4. You’ll never find the attribute: rel=”nofollow” in your DMOZ directory listing. This instantly gives you a strong and powerful back link, which will advance your site towards “authority site” status.

Besides, all it takes is about 15 minutes (if you’re thorough.) Check out their guidelines and add your site today – while your competitors are still chasing fancy SEO schemes.

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What Is Splash Page?

Do Splash Pages Increase Website Traffic?

We’ve all seen them – beautiful introductory pages, containing almost no text, but making up for it with a spectacular graphic or animated Flash movie – but do these Splash pages actually increase your website traffic?

Your web designer, who relates to the world visually, would no doubt tell you “yes, of course!” And so would any other artist, or right-brain oriented person. If you’re selling a course on graphic design, or promoting graphics packages, perhaps there’s some merit to having one of these gorgeous displays.

But let’s look at the down side…

A member of your niche market actually finds your site. He comes to see what you have to offer. Instantly, he finds himself faced by what feels like a brick wall; one that’s stopping him on his focused dash towards finding what hoped to find.

Now, if your animated Flash movie is stunningly clever, relevant or beautiful, you might think he’d stay and be dazzled. And a small percentage of your visitors (those with graphic inclinations) actually may do so.

But for the rest, finding the equivalent of a bus-stop and being forced to wait for the bus is an annoying and frustrating check. (Especially if they’re still on dial-up, and your Flash movie takes forever to load.)

People Don’t Like To Be Held Hostage…

You know the unwritten (but no less real) rule:  You have a few seconds, at most, to capture your visitor’s interest and convince him it would be his loss if he were to abort his visit before allowing himself the privilege of reading your scintillating message.

“But I paid a lot of money for that Splash page,” you argue. “It was designed by the best!”

That may be, but the proof is there, right in your website stats.  Go check for yourself, and see how long the average visit to your splash page lasts. (I guarantee you’ll find it’s less than 11 seconds.)

The truth is, as far as your visitor is concerned, your splash page is holding him hostage, stopping him from finding the information he came here to claim. He looks for navigation buttons, or a “Skip This Page” one.  If he finds the latter, you might actually be lucky, and get a click-through.  If not, he’s out of there, before a quarter of your page has barely had time to load in.  It’s as simple as that.

Nor Do Search Engine Bots…

But there’s another reason Splash pages won’t be your best visitor-enticing strategy. These graphic giants are coded with JavaScript, which cannot be indexed. When it’s at the mouth of your site, Search Bots come up hard against it, and find themselves checkmated as firmly as did your potential customer.

Search Bots don’t even wait a second, but bounce out of your site instantly, continuing on their busy way – your site un-indexed and unranked. 

They found no keywords, no unique, relevant text. No content at all, as far as their algorithms are concerned.  (And if your Splash page is hosted on a remote site, at a Graphic service, and the Search Bot is diverted to it via a Redirect, it’s a coin flip to decide which sin is worse – redirect or no index-able content.)

So yes, those Splash pages are catchy and gorgeous, but if you’re tempted into adding one to increase website traffic, apply the left side of your brain, and stop and do the math instead.

After all, the proof is in the stats.

GILIW.COM

How To Continue Your Traffic With Current Followers

Does More Website Traffic Continue To Elude You?

You wonder why more website traffic continues to elude you. So you beef up your efforts like never before, in a desperate attempt to bring in more visitors. But perhaps the real problem is not the lack of new faces to your site. Maybe it has more to do with why you’re not taking more care of the potential customers you’ve already got.

How do you nurture those who sign up for your list – and why should you do it?

Well, apart from being a nice guy who really cares about them, let me remind you what happens, when you start to discuss a TV show you enjoy with your friends…

Say you all love fishing; and you discover you all love watching “Fishing the Flats,” with Henry Waschuk.  You don’t need any encouragement to agree how great the show is, or how much you enjoy his fishing tips, the recipe the chef provides – and the incredible variety of amazing fish found off the Florida Keys, or further down South.

Do you love the show for his obvious skill and the things you learn there? Partly – because he really is skillful, and the show has a great, well-designed format, packed with value.

But it’s more than just the tips, or Henry Waschuk’s skill, that makes you feel like you’ve had a mini fishing vacation, when you take that half hour to watch it on Sunday mornings…

It’s More Than Just The Tips, Or The Expertise

… It’s Henry’s enthusiasm. His passion, his joy – and how he so obviously lives for the sport! He’s like a little kid always caught in  Christmas Day (in the warm, sunny Florida coastal waters) – and what’s more, he’s the sort of outgoing, friendly kid who lives to share his best presents with you.

(Even his chef – who so quickly shows you that fabulous, mouth-watering fresh-catch recipe – mirrors that enthusiasm and keeps the mood – and the party - flowing right along.)

How long has it been, since you brought that sense of joy and adventure to your website? How long since you shared your toys with absolute wonder and gleeful delight? Or do you calculate, plot, weigh consequences – and dole out content to your reader, inch by reluctant inch?

You need to give them a reason to really want to come back to your website. You want them running up your driveway, every Sunday morning, eager to see what you’ve got to share, like Henry, today.

Rediscover What Made It Fun

That’s the missing lure you may need to put back into your marketing strategy, to get more traffic. Make the most of the readers you’ve got – and they’ll do the work for you!

That example I used about “Fishing the Flats” was a real one. As we sat there and discussed it, we quickly found out four people in our midst hadn’t yet discovered the show – but after listening to us, they quickly became avid fans!

Just think  - if that happened with 400 groups, each gaining 4 more subscribers in 4 weeks – that TV show would have 1,600 new viewers per week.

And if those 1,600 new viewers go out and 400 of them get into conversations with other fishing buddies… well, you can already see where I’m going with this, I’m sure.

So look for those two qualities – genuine enthusiasm and generosity in sharing a passion – in your marketing journey. If they’re not there in yours, step back. Take a “vacation” for yourself until you rediscover what lights you up like Henry Waschuk, before you take another step.

After all, why kill yourself, working night and day to drag in new visitors – when your enjoyment could be the missing key element helping your current subscribers haul in an even greater catch!

GILIW.COM

Blogging Techniques To Produce Traffic

Blogs Capture The Attention Of Free Traffic

The Internet has made it exceedingly easy for anyone to start a web log (blog) and use it to capture attention. Even teenagers and Fortune 500 companies have discovered the magic of writing a blog to attract attention and generate a consistent readership. Blogs are excellent vehicles for communicating news, keeping in touch with many people at one time, highlight your expertise, act as an introduction to a larger website, and keep fresh content constantly available to the search engines and everyone visiting your blog.

Familiarize Yourself With Blogs

If you've never actually done a blog, you will be surprised at how easy it is to set up an account. You can use any of the blogging portals out there like Wordpress.com or Blogger.com. They allow you to set up a free account and put up a blog simply by registering with them. They offer design templates that you can choose by clicking on your favorite design. They give you an administration panel that makes it easy to add features or remove them. It really is one of the simplest ways to start getting a web presence out there completely free! You don't pay for the account, the storage, or anything else.  In return, the site might put up some advertising on your blog, but when you're ready to take it up a notch, you can always pay to get that removed.

So, don't be intimidated by a lack of knowledge of computers or the Internet. You don't have to be technically talented at all to start a blog! Later, as you continue to use the blog, you may want to add pictures and videos, and that may take some learning, but it still is nothing to break out in a heavy sweat over.

Write Great Content

At first, all you will need to do to start generating traffic is to make sure that you have great content on your blog. Your blog should have a specific niche that you've researched and that can be sure to draw crowds. Many first-time bloggers make the mistake of using the blog as a personal diary, with random posts on various subjects. This may prove interesting to a few people, but it's not sufficient to draw traffic from the major search engines that like targeted content better. So, pick a niche, and develop interesting content around that niche.

Good informative content on your blog that provides beneficial solutions your readers can use and ideally see imediate positive results from using will do as much to build your traffic as all the SEO tricks in the book.  The key is not just getting them there but keeping them there and spreading the word that you are an expert in the niche.  Best of all, word of mouth generated traffic is free and the best kind of traffic you can get. So make sure you install and interface like AddTo http://www.addtobookmarks.com/ so your readers can easily add your blog to their favorit Social Bookmarking site. Those links are another powerful way to generate more free traffic.

Try to review your posts before publishing to make sure they are relatively free of misspellings and grammatical errors. Try to include titles, subheadings, bulleted lists, and white space to make the copy easy on the eye. Many readers do not want to come into a blog and see a single paragraph written in poor English, no matter how interesting the subject. It's just too hard to read.

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Little Tactic To Get Viral Traffic

Are You Brave Enough For A Litte Website Traffic Promotion?

You’'ve applied all the usual rules of website traffic promotion, and you’re getting respectable results… But there’s a product launch (your first) you’'ve got looming towards you, a couple of weeks or so from now.

What you’'d really like to do is create some buzz, and have people sitting up, ears attuned, when they hear your name or see your face.

You want them to know who you are. In fact, your whole campaign depends upon it!

If you'’re outgoing to begin with, and don’t mind making a noisy splash, there’s one strategy you might enjoy trying…

You Don’t Have To Fall Out Of Your Limo
When comedienne Kathy Griffin arrived in England, nobody there knew her at all. She was quite aware of this, and came up with several strategies to change this, in advance.

So what did she do (after making sure the press would be there to see her arrive at her hotel?) 

She fell out of her limo – and reporters rushed to snap the newsworthy sight!

I’m still not sure if she copied it from a movie, or TV – or if they copied her!  But the point is, for Griffin, this strategy work.  Newspapers and tabloids loved the shot, and the chance to poke fun at a celebrity – and by the time her first gig came around, she had:

     Something to open with and talk about
     Recognition and acceptance as a celebrity from most of the members of her audience

Now, you don’t have to fall out of your limo… but you can incite attention-getting buzz by thinking up an equally public way to guarantee you get your name in lights. (Exactly how, I’ll leave up to creative, outgoing you!)

Just make sure you pay attention to one crucial detail, and you can reap results as spectacular as Kathy Griffin did, on that occasion. And, depending what media-grabbing stunt you decide on, it can get you attention on:

     Twitter
     YouTube
     Facebook
     Social Networking forums
     Your affiliate sites

Just make very sure your website and USP are firmly connected to it – and you’re sure to set your name in internet marketing lights!

GILIW.COM

4 Promotional Tips To Customize Your Market

4 Website Promotion Tips You Can Customize To Your Market

You’re always looking for website promotion tips to help you increase interest in – and visitors to – your website.

Here are 4 great website promotion tips you may not yet have tried…

1.  Create your own calendar of significant days coming up in your niche – and be sure to include offline events, as well as trade shows, marketing conferences and anniversaries.  Add these events to your sales funnel, and think up promotions, posts or social media campaigns you can initiate, at the perfect point in advance.

For example, if everyone is going to Florida for the Big Bust-Out Bonanza conference, with 52 mega-stars from your industry scheduled to attend and present, set up interviews with as many of the mega-stars as you can. (Even if only one or two say “yes”, you can play it up to your list, social networks and forum buddies, telling them to spread the word.

2. Add that calendar in plain sight on your actual main blog or website – and people will get in the habit of visiting to cross-check dates and information, too.

3. Add mini-press releases – ones about twice the size of a Twitter Post – in a Text Widget in your Sidebar… and keep them coming back for juicy news titbits too. (You can be your own personal Reuters service, on steroids!)

4. Give your updates and calendar watch a catchy, punchy title. Tweet about it and talk it up in casual Facebook conversations.  Remember to create a buzz… so they’ll create buzz for you.
Follow it up, when the next Big Event Calendar day approaches, by announcing a related Product Launch – or give a Special Discount off products you’ve already created.

The truth is, you can not only increase site traffic with visitors who develop the habit of regularly dropping at your website – even if it’s only for your handy “market pulse” calendar – you can increase your sales, and web credibility too.

It will get you in the habit of constantly thinking about promotion opportunities you can create. And doing that is the best website promotion tip I could give you!

GILIW.COM

3 Ideas To Increase Traffic

3 Simple Ways To Increase Your Website Traffic Ranking And Value

If you’re like most online business owners, you spend a great deal of time trying to think up clever ways to increase your website traffic ranking. But the truth is, sometimes the way to do it is much simpler than we’re used to believing!

Here are 3 ways you can instantly and quickly increase the chances of gaining more website drop ins…

Ones that may become that most valuable visitor of all – the “regular”.

1. Simply include a call to action to bookmark your site – but be sure to give them  a strong, compelling reason to do so!  As with your squeeze pages and opt-in boxes, be specific. Tell them what valuable advantage or irresistibly attractive incentive they’ll receive, if they do.

2. Make good use of your cPanel. Check your logfile stats, to find out strong keywords that are regularly attracting traffic.  Find out these, and you’ll know the search terms people are using to find you. Take advantage of these, include 2 or 3 keywords (as long as it’s a natural fit) per page. Perhaps even add a couple of pages, with the html title being your exact top keyword phrase. Then sit back and watch that traffic increase!

3. Use a Favicon to visually book mark your site.  A favicon is a small graphic, like a logo, that “identifies” you to people – and you can create them easily; either in Adobe Photoshop, if you use it; or using a “free favicon generator” (just use that as your search term, and you’ll quickly find one.)  If you’re using Adobe Photoshop, check your file extension drop-down menu. If you don’t see the “.ICO” extension, visit Adobe – there’ll be a plug in you can easily install (with instructions) for your Photoshop version. Just remember that Favicons can be no larger than 16 X 16 pixels, use an image to “brand” your site (like your logo, if you have one) – and you’re away!

GILIW.COM

Increase Traffic Using Offline Potentials

3 Potent Offline Ways To Help Increase Site Traffic

You already know about putting your signature link on your business card – and sure that might have helped increase site traffic – but there are 3 potent offline methods you may simply have never considered yet.

Using A Local Marketing PR Firm

Many of them are run by skilled single agents – and although good ones won’t dance for a penny, their services may not be as out of reach (or non-cost-effective) as you might think.

A local Marketing Consultant has her pulse on all the buzz. She knows every resource, probably has ideas about where to promote you – and all that even before you’ve taken off your coat and ordered your coffee.

A basic rule of business is to expend your energy where your money-making skills lie. So you can be focusing on those areas, leaving your Marketing PR consultant free to do what she does best – promote you and drive people to your sites.

Consider Local TV

We’ve all been used to thinking of TV and glossy magazine advertising as something only the Big Leagues can afford – and, in general, that’s certainly true.

But did you know that advertising with your local TV station can be surprisingly affordable?  As well as building your visibility as a “celebrity” – and even in just your own home town, you’d be surprised how far that goes!

One advantage: Local newspaper editors are much more inclined to print your press releases, if they know you’re seen on TV (and trust me, they know!)

And now there’s been a press release stating that Google will act as an advertising broker between local TV and NBC. According to the terms of the deal, Google advertisers will be able to buy ads on 6 cable networks owned by NBC (including Oxygen, MSNBC, Sci-Fi and CNBC. (This is actually history – it’s the first time Google has ever brokered ads via a television network!)

Offer A Weekend Workshop To Your Community College

Now this may not sound as exciting as your own local TV ad, or as workload-relieving as a simply hiring a Marketing Consultant or local PR firm – but offering a workshop to your Community College is a long term status and traffic increasing strategy every online business person should use!

Draw up a solid proposal, find out who to contact and make your pitch. (After all, you do that online every day, right?)

Yes, you’ll put work into it, I guarantee – and you may not get immediate clients from your actual class. But I guarantee, you’ll learn far more than you teach, and it will open you up to brilliant ideas for your market (providing your workshop subject was actually relevant!)

And it’s another great opportunity to increase website traffic by sending out press releases – both to offline sources like local newspapers and trade magazines, and to online paid and free PR services (like PRWeb).

The thing about a little work: The more you do, and the more enthusiastically you put into it, the more you’ll notice benefits returning to you… So stay positive, stay proactive, make the most of every online and offline opportunity – and watch your credibility and business repuatation grow.